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Most companies face the same challenge, they build a website expecting not only to boost their company's image but also to augment sales and/or leads. The reality is that most of those companies get few or no visitors at all because they fail to realize the importance of structure, content and off-site factors to make their site "findable".
SEO provides "clues" that the search engines can use to understand your website content making it easier to find by high quality prospects. In fact, adding proper structure to your content is essential to SEO. Understanding both the abilities and limitations of search engines is fundamental to properly build, format and annotate your web content in a way that search spiders can digest. Without SEO, many websites remain invisible to search engines.
We start the SEO process by analyzing your current situation to determine your strenghts and weaknesses. We determine who your competitors are and what is the best strategy to improve your company online visibility.
From the findings of our initial analysis we ensure that all of the pages on your site are able to be detected and indexed by the search engine and then we optimize the key elements used by search engines to score and rank pages.
Our off-site goal is to position your website as an authority for the targeted keywords ensuring this way that your pages are considered relevant by other authoritative sites via links and anchor text .